Why Advertising on Social Media Isn’t Enough for Marketing Success

The simplest way of defining marketing is that it consists of our efforts to communicate with our customers or potential customers. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty.   Communicating...
MARKETING IDEAS FOR YOUR BUSINESS – PLAN AND EXECUTE

MARKETING IDEAS FOR YOUR BUSINESS – PLAN AND EXECUTE

It is crucial to continually learn, measure and revise your marketing initiatives. Marketing your business takes: Time Commitment Involvement Investment A plan Here is a list of Marketing Must Haves: It must be distinctive. Must attract attention. Focus on your...

EIGHT BENEFITS OF PRINT MARKETING

Print, television or online? That’s the question many businesses ask themselves when they embark on a new marketing or communications campaign. With all of the advances in digital technology, one might think that print marketing is past its prime. But the research is...

12 TIPS FOR YOUR NEXT BROCHURE DESIGN

A highly effective brochure design outlines what your business is about and what your business can do for it’s customers.  The primary purpose of a great brochure design is not only aesthetically pleasing but to fulfill an organisation’s needs. Brochures can help you...