Why Advertising on Social Media Isn’t Enough for Marketing Success

The simplest way of defining marketing is that it consists of our efforts to communicate with our customers or potential customers. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty.   Communicating...
HOW TO CREATE A SALES AND MARKETING PLAN

HOW TO CREATE A SALES AND MARKETING PLAN

How to Create a Marketing and Sales Plan: Here is a checklist for you to follow when developing your marketing strategy: MARKET RESEARCH Do you know your target market, competitors and the trends within your industry? Refer to the Market Research checklist for further...

12 TIPS FOR YOUR NEXT BROCHURE DESIGN

A highly effective brochure design outlines what your business is about and what your business can do for it’s customers.  The primary purpose of a great brochure design is not only aesthetically pleasing but to fulfill an organisation’s needs. Brochures can help you...